工行安康汉阴支行奋力冲刺短板指标任务

安康汉阴支行采取多种措施，全方位多层次弥补短板业务，全力冲刺一季度各项业务，目前，短板业务呈爬坡上升趋势，截至3月29日，工银安盛期交保险任务完成率86%，持续营销基金94.65万元，完成率为249%。

   一、统一思想。该行会议上多次提到“木桶原理”，决定木桶容量大小的是最短的那块木板。结合实际，决定汉阴支行业务发展的是中高端客户的维护和客户的综合贡献度，行领导和风细雨不厌其烦的解说，激发了大家主观能动性，员工们一致表示中端客户是支行发展的基础，抓好这个基础，就会走上一个新台阶。                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       

   二、及时总结。针对中间收入增长缓慢问题，成立了营销团队，各团队的队长均由该行有专长的业务精英担当，同时各营销团队每周一开周会，总结经验，发扬优点，弥补不足。目前基金理财团队、保险营销团队、电子银行产品营销团队充分发挥各自优势，在短板业务发展上做出了较大的贡献，同时带动了其他团队的积极性，为支行全员营销营造了“敢打硬仗、能打胜仗”的良好氛围。

   三、强力营销。为改变目前营销队伍基本上是支行营业室部分客户经理组成的现状，该行发挥客户经理部的优势，由他们采取定向定点精准营销，充分发挥其战斗堡垒的作用，目前该营销团队已经进入攻坚克难阶段，选择具有发展优势的公务员及事业单位，以我行具有竞争力优势的“融e借”产品为抓手，跑马圈地，强力营销。

   四、分层维护。面对同行业竞争激烈、个人储蓄利率无竞争优势的压力，该行采取分层分级、批量与个别相交叉等方式，全力做好客户维护工作，同时结合存款积分兑礼品、新业务体验送奖品等活动，快速推进各项业务健康发展。